Mumbai, June 5th, 2018: Nazara Technologies Limited (Nazara) expands its operations in Kenya to tap the real money gaming market, through the incorporation of a subsidiary, NZWorld Kenya Limited (NZWorld). Nazara holds a 70% stake in NZ World. NZ World in partnership with Nazara has secured a betting license from the Betting Control Board of Kenya to operate certain products within the license. NZ World is planning to launch sports betting, sports fantasy, Sports Arcade and Sports Real Money Quiz starting with FIFA in June 2018.
According to Manish Agarwal, CEO, Nazara Technologies, “Real Money gaming is popular in African countries like Nigeria, Ghana, Cameroon in addition to Kenya, primarily on account of a well laid out and clear licensing framework. We are excited to leverage Nazara’s on-ground network built over the last few years so as to exploit the sports betting and the fantasy market in the African countries beginning with FIFA 18.”
We believe that with penetration of internet, affordability of smartphones , the gaming industry is picking up pace across emerging markets. Given Nazara’s presence in these markets, we believe that Nazara is well poised to offer the right product mix from amongst its stable investee companies and developer partners.
The product proposed to be launched in Kenya is a real-time social predication sports game where players can bet real-time among their friends, which was developed by one of Nazara’s investee companies, Mastermind Sports (Mastermind). “Worldwide, real-money sports gaming is becoming mainstream. We're excited to create a differentiated product experience by leveraging fan insights & our technology expertise. We believe that Africa, starting with Kenya, presents a growth opportunity for us with their appetite for live sports gaming. Says “Pratik Shah, Founder & CEO, Mastermind Sports.
Nazara also invested in HalaPlay, a Daily Fantasy Sports platform in the second half of 2017. “We believe Fantasy Sports is the best way to engage sports fans all across the globe. Positive feedback and growth in user base in India on our product in last 1 year, gives us the confidence to take our product global. Kenya, being a soccer crazy nation, we believe that there could not be a better time than FIFA World Cup to start our operations, with support of Nazara and their network”, says Swapnil CEO & Co Founder, HalaPlay
Apart from Mastermind Sports and HalaPlay, Nazara has also invested in Moong Labs. Nazara acquired Nextwave Multimedia of World Cricket Championship (WCC) fame and NODWIN Gaming, which are in line with building a network of synergistic companies for operations in India and other emerging markets across Middle East, Africa and South East Asia.
Nazara Technologies Limited has filed DRHP and has received investments from IIFL Asset Managementand Rakesh Jhunjhunwala recently. With (ESL’s) investment in Nazara and NODWIN’s securing exclusive rights of using the ESL system and platform for the next 5 years, Nazara is poised to exploit the expected opportunity in the esports business.
About Nazara Technologies Ltd.
Nazara is a mobile games company headquartered in Mumbai, India and has operations in 61 countries across emerging markets, as on September 30, 2017. Nazara runs mobile gaming subscription services to mass mobile internet users in emerging markets, comprising largely of first time mobile gamers across Africa, Middle East, South East Asia, Latin America and the Indian subcontinent. In India, Nazara has licensed mobile gaming rights to popular IP’ like Virat Kohli, Hrithik
Roshan, ChhotaBheem, Royal Challengers Bangalore, Motu Patlu, Mighty Raju, Shikari Shambhu, Suppandi and Chacha Choudhary.
Nazara was one of the leading publishers by downloads on Google Play Store with 44.49 million downloads until September, 2017 in calendar year 2017 and 19.34 million downloads in calendar year 2018. Nazara’s independent subsidiary Next Wave Multimedia is IP owner of World Cricket Championship franchise.
Nextwave Multimedia Private Limited (‘Nextwave’) had 64.30 millions downloads, in calendar year 2017, until September, 2017, and 42.02 million downloads in calendar year 2016.
Nextwave’s monthly active users (MAUs) in September 2017 were 11.02 million as compared to 6.00 million MAUs in September 2016, across its World Cricket Championship franchise