Thursday, 2 August 2018

Harmony with A.R. Rahman

This Independence Day, watch A.R. Rahman in an Amazon Prime Exclusive series -Harmony with A.R. Rahman
~ Prime Video presents an immersive musical journey as music maestro, A.R. Rahman rediscovers India’s musical heritage in today’s modern context ~
Harmony with A.R. Rahman is the music icon and two-time Oscar Winner’s debut as a host in a non-fiction series ~
~ In addition to unlimited streaming of the latest and exclusive movies, TV shows, stand-up comedy and Amazon Prime Originals, Amazon Prime offers ad free music listening through Amazon Prime Music, unlimited free fast delivery on India’s largest selection of products and early access to top deals~ 
Mumbai, August 2, 2018: This Independence Day, join Amazon Prime Video in a musical experience to rediscover Indian music in the Prime Exclusive Series – Harmony with A.R. Rahman. The five-episode series, created by Kavithalayaa and hosted by A.R. Rahman, as he makes his debut on a streaming service, explores India’s rich musical heritage through four specially curated instruments and vocal traditions, and re-contextualizes these in modern Indian music culture. To add to this musical odyssey, the finale episode culminates into a grand performance by all four musicians along with the musical genius of A.R. Rahman in an extravagant 17-minute long breathtaking ensemble.
Each episode offers A.R. Rahman’s immersive conversations with the musicians in their original environment, uncovers historical traditions of the instruments and its intricacies leading to impromptu jam sessions with the artists in picturesque locations of Maharashtra, Kerala, Sikkim and Manipur.  Harmony with A.R. Rahman will be available exclusively to Prime members across 200 countries and territories starting August 15, 2018.
Vijay Subramaniam, Director and Head, Content, Amazon Prime Video India, said, “With a massive global appeal, A.R. Rahman is undoubtedly one of the greatest musical geniuses of our time. We are happy to present Harmony with A.R. Rahman that follows a unique format and marks his digital debut as a host of a Prime Exclusive Series. This launch underlines our efforts to keep bringing path-breaking content to our customers and we believe, this show will excite every music aficionado and offer original & fresh melodies to Rahman’s fans.”
A.R. Rahman said, “The concept of the show is what intrigued me to immediately become a part of it! My aim, through the series, was to recreate sounds from traditional instruments from a contemporary perspective and dangerously improvise. While this show marks my foray as a host in the digital space, I am definitely not a traditional anchor on the show. I am excited to be a part of an opportunity to showcase our Indian traditions on a global stage like Amazon Prime Video and bring this musical treat to their viewers.”
Kandaswamy Bharathan, Producer & Creator of Harmony with A.R. Rahman, said, “Sounds are many but Music is One” is the theme of ‘Harmony – with A.R. Rahman’. The exploration of musical traditions and rare sounds across India, the stories of the musicians, their struggles to sustain a tradition handed down to them by their forefathers and the maestro’s keen observations along with a beautiful ensemble of instruments and sounds constitute the essence of the series. The series is also a visual delight that captures India’s scenery with natural sounds of mountains, forests, waterfalls, thereby establishing Harmony with nature. Kavithalayaa is happy and proud to be able to produce this ‘first-of-its-kind’ series with A.R. Rahman as an Amazon Prime Exclusive.”
Harmony with A.R. Rahman features musical maestros, namely, Ustad Mohi Baha'un-din Dagar in Maharashtra, who comes from an eight generation-long lineage of musicians and plays the Rudra Veenain Dhrupad style Kalamandalam Sajith Vijayanfrom Kerala who devoted a majority of his life to theMizhavu, Lourembam Bedabati Devi of Manipur, a renowned artiste and guru of traditional Manipuri folk song – Khunung Eshei or Khuilang Eshei and Mickma Tshering Lepcha from Sikkim who is known to be a master of Panthong Palith.
Amazon Prime Video has the largest selection of latest & exclusive movies and TV shows, stand-up comedy, biggest Indian and Hollywood films, US TV series, most popular Indian & international kids’ shows, and award winning Amazon Prime Originals, all available, ad-free, with a world class customer experience.
To watch Harmony with A.R. Rahman and the newest releases in Hollywood & Bollywood, the latest US TV shows, kids’ favorite toons and Amazon Prime Originals, please visitwww.PrimeVideo.com or download the Amazon Prime Video app today and sign-up for a Prime membership.
For more information, contact:
Bhavana Lal
Amazon
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About Kavithalayaa
Kavithalayaa, a household name in South India was founded by (Late) Dadasaheb Phalke Awardee, Mr. K. Balachander. K. Balachander or KB as he was popularly known had straddled across multiple platforms -- stage plays in the 50s, the Silver screen from the 60s, and Television in the 90s. Over a period of four decades, Kavithalayaa has produced 58 films in three languages, 100+ Television serials (5500+ episodes) and several educational films. Award winning films like Roja, Sindhu Bhairavi, Annamalai, Muthu, Achamillai Achamillai to name a few have been the crowning glory. Kavithalayaa is also regarded as a school of learning in cinema as it was responsible for introducing and nurturing several stars and superstars of Tamil cinema such as Rajinikanth, Kamalhassan, Sridevi and many others. Mr. Rahman was also launched by Kavithalayaa in Roja. Known for stories that are uncompromisingly unique, thought provoking and extremely entertaining, the films produced by Kavithalayaa have explored a wide variety of genres, sub-genres and path breaking plots that have inspired an entire generation of directors, scriptwriters, cine-artists and the audience.
In “Harmony with A.R. Rahman”, Kavithalayaa has ventured into the exciting field of content creation for the OTT segment which is witnessing phenomenal growth.
For more information, visit www.kavithalayaa.in

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