Mumbaikars get a sustainable solution for plastic recycling

 Mumbaikars get a sustainable solution for plastic recycling , facility to refill hand wash from empty plastic bottles available

Mumbai , July 8 , 2025 :  Waste generated due to excessive use of plastic has become a major challenge facing the country. According to the Mumbai Municipal Corporation's Environmental Status Report 2022-23 , out of the 6,300 tonnes of waste collected every day in Mumbai, 3.2 percent was plastic waste. Considering this percentage, it can be imagined that 200 tonnes of plastic waste is collected every day in Mumbai . As much as 73,000 tonnes of plastic waste is collected every year. Of the waste collected last year, only 12,400 tonnes of waste was recycled. The remaining 60,600 tonnes of waste is still lying around. This waste is carried away by water and enters rivers and streams. Plastic stuck in the drains clogs the drains. If people reduce their use of plastic, this problem will be solved. For this, they should be encouraged to choose a sustainable lifestyle.

Godrej Consumer Products Limited (GCPL) has launched a ready-to-mix eco-friendly handwash under its Magic product range. On the occasion of the recently celebrated World Environment Day, Godrej Magic Ready-to-Mix Handwash Station was launched at Carter Road area in Bandra. This station was set up in collaboration with Bhamla Foundation and the Mumbai Municipal Corporation. The station provided the facility to refill empty handwash bottles with new handwash. The Chief Minister of the state, Shri. Devendra Fadnavis inaugurated this handwash refill station. He appreciated this initiative that reduces the use of single-use plastic and spreads environmental awareness. Shri. Nadir Godrej, Chairman and Managing Director, Godrej Industries Group, and Mavin Godinho, Transport Minister of Goa, and Asif Bhamla, Head of Bhamla Foundation were also present on the occasion.

Praising this initiative, the Chief Minister of the state, Shri. Devendra Fadnavis said , “ Godrej has created a good quality product for hand washing. Everyone should think that their actions should not cause carbon emissions in the environment . Everyone needs to participate in preventing carbon emissions. You all have taken the initiative in this work. I congratulate you all. ”

At this handwash refill station, people can refill ready-to-mix handwash in plastic bottles. There is no charge for this station, which was set up with the noble aim of recycling plastic. Through the dashboard set up at this station, statistics were available on how much plastic recycling we can save in a year with the help of refills . This initiative transformed the sustainable choice at the individual level into a collective effort. Godrej Magic instilled in people the habit of recycling plastic bottles , encouraging them to take a pledge to choose handwash refills. This initiative showed the collective commitment of people to save more than 90 thousand grams of plastic waste per year. This occasion highlighted the tangible results of adopting simple and sustainable options.

The Godrej Magic Ready-to-Mix Handwash Station initiative was launched on the occasion of World Environment Day. The initiative, which was jointly implemented by Godrej Industries Group, the Municipal Corporation of Mumbai and the Bhamla Foundation as part of the #BeatPlasticPollution campaign, was a success.

Niran Senguttavan, Head of Personal Care Marketing, Godrej Consumer Products Limited (GPCL), said , " Our country is facing a growing plastic waste crisis. India generates millions of tonnes of waste every year. Single-use plastic poses the biggest threat to environmental sustainability. We maintain a culture that prioritizes sustainability while balancing environmental and social responsibility. Godrej Magic Handwash is a sustainable and innovative product. This product uses 50% less plastic than other handwashes. It saves 75% fuel and 75% paper. This campaign showed that empty plastic bottles can be reused. These small but conscious actions can make a significant and impactful difference. When you fill an empty plastic bottle, you reduce one bottle going to landfill. We have implemented these results and given the idea to others. By setting up 00 Godrej Magic Ready-to-Mix Handwash Refill Stations, we have transformed awareness into action. "

Godrej Magic Handwash was launched in 2018. Godrej Magic Handwash was India's first powder-to-liquid handwash. The product was launched under the Magic category. The Magic category combines innovation and everyday utility. The category is committed to implementing ready-to-mix and eco-friendly solutions. The innovative ready-to-mix format of Godrej Magic Handwash reduces environmental impact from the product packaging as well as the transportation chain. This results in a significant reduction in the use of plastic , fuel , water and paper.