Kia India
Kia India is the 4th largest sold car brand in India with 10.7% market share in May 2021
● Kia Sonet leads the sub-compact SUV segment with sales of 6,627 units
● The Sonet and Seltos both are amongst the top 10 most sold cars
New Delhi, June 1, 2021: Kia India, a wholly-owned subsidiary of Kia Corporation, registered a sale of 11,050 units, making it the 4th most sold car brand in the country in May 2021. The company has secured a 10.7% market share in the month, which is the company’s highest-ever monthly share ever since its launch. Kia’s latest product for the Indian market – Sonet, has emerged as the sub-compact SUV segment leader in May and is the highest contributor to overall company sales of Kia with 6,627 units. This is followed by Kia’s mid-SUV Seltos, which has sold 4,277 units. Both Sonet and Seltos are amongst the top 10 cars sold in India in May’21
Commenting on the sales performance, Mr. Tae-Jin Park, Chief Sales and Business Strategy Officer, Kia India said, “We are pleased with our sales performance during this challenging environment. The on-going second wave of COVID-19 pandemic made things tough for all businesses and automobile industry was no exception, as normal business operations got disturbed. In these tough times the relentless efforts of our teams and partners enabled Kia India to achieve its highest ever market share of 10.7%. We are confident that the need for personal mobility and pent-up demand will drive the recovery for the entire industry in the months to come.”
In the beginning of May, Kia India launched the refreshed Seltos and Sonet. Speaking about their performance, Mr. Hardeep Singh Brar, Vice President and Head of Marketing & Sales, Kia India added, “We are receiving an overwhelming response for the recently launched refreshed Seltos and Sonet from the Indian customers. This is a true testament to our understanding of the needs of the customers here and our sales performance shows that we are providing them with the right product. It is noteworthy that both Sonet and Seltos are amongst the top 10 most sold cars and Kia India has already crossed consolidated sales of 2.67 lakh vehicles this month within just 22 months of start of sales in India.”
Kia India – about us
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an annual production capacity of approximately 300,000 units. In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more. Till date, Kia India has launched three vehicles for Indian market – the Seltos, the Carnival and the Sonet; and has become the youngest brand to be the 4th largest automaker in India with class-leading product offering, service quality and reliability. Kia India became the fastest automaker to reach the historic milestone of registering 2.5 lakh unit sales in just over one and half years of its operation. Kia is leading the connected car evolution in India and with over 1.4 lakh cars on Indian roads, it is the connected SUV Leader. The brand has a widespread network of 300 customer touchpoints and is focused on strengthening its footprints across the country.
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