Rentokil PCI
Mumbai, 21 th June 2022 - Rentokil PCI, the leading pest control service provider in India, has launched the all-new Experto Anti-Mosquito Racquet’, certified by experts as an innovative product-based solution to deal with the threat of mosquito-borne diseases that are rising in India.
As the monsoon sets in, states are readying for the familiar battle with mosquito-borne diseases. Mosquitos are among the biggest threats to public health. India bears a huge burden of mosquito-borne diseases, reporting 34% of global dengue cases and 11% of global malaria cases. WHO estimates that India accounts for nearly three-quarters of the malaria cases in South East Asia.
While there are many solutions to get rid of mosquitoes, from spraying insecticides to burning camphor in the room, the most handy & effective solution is the anti-mosquito racquet. Rentokil PCI’s Experto™ Anti-Mosquito Racquet promises to be the best in category innovation.
The ‘Made In India’ Experto™ anti-mosquito racquet is smart, strong, durable and long-lasting with a host of features like a Rechargeable Li-ion battery, Robust Built Quality, ABS body, power and charging indicator, most importantly it is Made in India, and comes with a six-month warranty.
It is available in leading stand-alone medical stores, pharmacy chains, electric and hardware stores, and retail outlets across major cities in India. The product will also be available soon on major e-commerce platforms including Amazon. It has been priced at an exciting inaugural offer of INR 499 against the MRP of Rs 699.
The launch of Experto™ Anti-Mosquito has been accompanied by an extensive BTL campaign amplifying the key strength of PCI consumer category products - ‘Used by the global experts in pest control’. The campaign for Experto has leveraged a catchy tagline of “Experts Use It. Families Trust It.” supported by social media and digital marketing activities. The campaign highlights their expertise in pest control and insect management and families trusting the brand over 50+ long years. Through this campaign PCI Experto™ seeks to expand its product portfolio & retail footprint in consumer products category.
Speaking on the launch of the anti-mosquito racquet, David Lewis, MD of Rentokil PCI, said, “We are delighted to launch the anti-mosquito racquet which will help combat such challenges and offer a solution that ensures a safer, better, and more protected community. The product is available in various cities like Delhi, Mumbai, Chennai, Lucknow, and Kochi in the first phase and will be expanded further in 22 cities soon.”
With a nationwide presence, Rentokil PCI adheres to the highest standards of compliance with safety measures and regulations in pest control, thereby protecting people and enhancing lives. Via its PCI product portfolio, including the new Experto launch, the company continues to provide 100% safe, trusted, and effective products for consumers.
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