Royal Enfield

CLASSIC REIMAGINED: ROYAL ENFIELD SHOWCASES FOUR UNIQUE CUSTOM BUILDS ON THE  CLASSIC 350

This marks a new chapter under the Royal Enfield Custom World initiative as the brand collaborates with some of India’s leading custom-builders for this project 

New Delhi: 24 June 2022:, Showcasing the effortless versatility and iconic timeless design of Royal Enfield motorcycles, the Royal Enfield Custom World programme as always endeavoured to nurture self-expression and creativity among riding enthusiasts. With motorcycles that have been canvases of customization, the programme has provided custom-builders an opportunity to showcase their concepts and inspirations in the field of motorcycle personalisation and customisation. Over the last few years, the brand has collaborated with many leading custom-builders across the world and has exhibited some of the best and awe-inspiring custom builds on its motorcycles.

As part of this Custom World initiative, Royal Enfield unveiled four distinctly unique custom builds on its new Classic 350 simultaneously across four locations - Delhi, Mumbai, Pune and Bangalore, today. Built by some of the most renowned and leading custom-builders in India - Rajputana Custom Motorcycles, Old Delhi Motorcycles Co., Neev Motorcycles and MS Customs. These motorcycles have been meticulously crafted and re-built to showcase the timeless elegance of the Classic interpreted through the eyes of these motorcycle custom artists.

‘Classic REimagined’ - Gaur by Rajputana Custom Motorcycles

‘Gaur’, by Rajputana Custom Motorcycles, reflects the history of the “Timeless Classic” motorcycles by Royal Enfield. Each custom part on this machine is hand-built and takes inspiration from Royal Enfield motorcycles of different eras. From the old school girder suspension to front & rear drum brakes, leather seat to velocity stack and footrests to the all new fuel tank, rear suspension, tool boxes & chassis, the motorcycle has been detailed and blended in a unique way to appeal to the ever-growing community of Royal Enfield enthusiasts.

Vijay Singh Ajairajpura, who hails from Jaipur, customized his first ever motorcycle in his small garage almost a decade ago. From then till now, the Rajputana Customs’ workshop has developed into a hyper-creative space with everything from ideation to execution taking place under one roof.

‘Classic REimagined’ - Divine by Neev Motorcycles

‘Divine’ by Neev Motorcycles is painted in a beautiful custom-built bobber adorns a matte black colour-scheme which is further accentuated by the  gold pin-striping and gold leaf work on the tank. It sports a lowered stance with a custom swing arm, custom tank and mud guards, an intricately detailed hand-stitched leather seat, machined and engraved brass embellishments that roll on the thick  5”x16” balloon tires completing the overall style. Founded by Navneet Suri, a motorcycle fanatic and automotive engineer, Neev Motorcycles is a motorcycle custom shop based out of New Delhi which has been creating bespoke hand-built custom motorcycles since 2015.

‘Classic REimagined’ - Dilli by Old Delhi Motorcycles Co.

‘Dilli’ by Old Delhi Motorcycles, flaunts a metaphoric build that salutes / is an ode to the ever-evolving spirit of Delhi and the soul of Royal Enfield - a celebration of the old and sometimes eccentric vibe that the city exudes without losing its ability to embrace all. The motorcycle is about the tough love of the Ustads and the grudging reverence of the Shagirds. It is a reflection of narrow bylanes of struggle that melt seamlessly into wide tree lined avenues of success and about the strength of the human hand and its ability to bend, cast and fashion all that the mind envisages. This build is a humble expression of gratitude towards all those who have inspired Old Delhi Motorcycles Co.

Founded in 2011, Old Delhi Motorcycles is an ode to the people who have given their lives to restoring, building, painting & putting a soul into motorcycles. In turn they have become synonymous as one of India's best resto builders and have crafted many custom motorcycles for Indian and global clients.

‘Classic REimagined’ - A custom-built motorcycle by MS Customs

The motorcycle by MS Customs, reflects the theme of ‘Urban Roadster’. The beautiful yet functional customized new Classic 350 comes with a ‘60s inspired headlight dome, custom tank and swing arm, wheels and tyres. To give the motorcycle a more personalized look, the twin seats have been handcrafted.

MS customs was founded by Mr. Lalmalsawma (MSa) in 2008, an automobile engineer and an expert in building motorcycles in all genres.  Located in Aizwal, Mizoram, MS Customs is a one-man-show and has managed to build multiple motorcycles in the last two decades despite the scarcity of raw materials, specialized tools, components and accessories due to hurdles posed by the state's isolation from mainland India.

Royal Enfield Custom World

Royal Enfield Custom World serves as a platform to inspire and foster creativity amongst motorcyclists. With the idea of highlighting motorcycles as a canvas for personal expression and creativity, this platform has brought together notable motorcycle artists and craftsmen from across the world to express their individuality and uniqueness in the language of design. Royal Enfield motorcycles, with their simple and uncomplicated design, are the perfect base for exploring the bounds of what a motorcycle can be. Over the last six years, Royal Enfield has collaborated with some of the most famous custom builders in India, Southeast Asia, Australia, Europe, and the Americas, building over 80 custom motorcycles to date, with many more to come.

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