Bullet Daily News

Bikaji forays into the QSR segment through a planned strategic investment to acquire controlling stake in The Hazelnut Factory   Bikaji Foods International Strengthening its Position in the Premium Bakery & Patisserie Segment India, 16th October 2024 –  Bikaji Foods International Limited (Bikaji) , one of India’s largest ethnic snacks brands, has announced  that, Bikaji Foods Retail Limited (“BFRL”), Wholly Owned Subsidiary of Bikaji Foods International Limited, will make a strategic investment of   INR 131.01 Crores  for an acquisition of  53.02%  stake  in  Hazelnut Factory Food Products Private Limited (“The Hazelnut Factory / (THF)”),  a Café cum Artisanal sweets brand based in Lucknow. This investment will be done in tranches and is expected to be completed in next 2 years. Through this acquisition, Bikaji aims to set up a  House of Brands  to cater to unique customer tastes and preferences and establish Bikaji as a key player in the  Quick Service Restaurant ( QSR) domain. Th