IndiaFirst Life’s AI-Driven Transformation with Salesforce Agentforce
IndiaFirst Life’s AI-Driven Transformation with Salesforce Agentforce Building on its unified Salesforce foundation, IndiaFirst Life is bringing AI agents into critical workflows to improve speed, consistency, and customer experience at scale Picture Caption: (L to R)- Sankaranarayanan Raghavan, Chief Technology and Digital Officer, Rushabh Gandhi, Managing Director & CEO, IndiaFirst Life Insurance, Arundhati Battacharya, President and CEO, Salesforce South Asia, Arun Kumar Parameswaran, EVP & MD, Salesforce South Asia, Mumbai, August 27, 2026: Salesforce , the #1 Agentic CRM*, today announced that IndiaFirst Life Insurance Company Limited (IndiaFirst Life) – a Bank of Baroda subsidiary – has selected Agentforce to advance its enterprise-wide AI transformation. IndiaFirst Life will embed trusted AI agents into critical processes to improve sales, streamline operations and enhance customer experience. The initiative builds on its unified Salesforce platform...