Tata Play Collaborates with Salesforce to Drive AI-Powered Customer Experience
Tata Play Collaborates with Salesforce to Drive AI-Powered Customer Experience Tata Play will redefine customer engagement with hyper-personalized experiences and actionable insights Mumbai, 04 January 2025 : Salesforce , the #1 CRM, today announced a strategic collaboration with Tata Play, India’s leading Direct-to-Home and content distribution Company, to accelerate relevant and customized experiences to its user base nationwide. This collaboration marks a significant leap for Tata Play in delivering hyper-personalized offers, redefining customer engagement, and driving business growth. By leveraging Salesforce’s AI-powered solutions, Tata Play will unify customer data—including subscriptions, interactions, and viewership patterns—creating a comprehensive, single view of its customers to enhance targeting, optimize campaigns, and deliver seamless, personalized experiences across platforms. (L to R- Arundhati Bhattacharya, Chairperson & CEO of Salesforce India &...