Decoding Katrina Kaif’s secret to her iconic glow!
Mumbai, April 2024: Kay Beauty, the much-loved beauty brand co-created by Katrina Kaif and Nykaa, known for its commitment to innovation and high performance, is thrilled to announce the launch of its latest breakthrough product - the Hyper Gloss Liquid Luminizing Highlighter. The luxurious addition to the brand’s thoughtfully curated portfolio, features an innovative technology, promising to redefine one’s glow game!
The new highlighter is a blend of sophistication and science, containing micro, light-reflecting pearls, meticulously crafted to capture and refract light for an unparalleled radiant effect. This liquid brilliance comes in a metallic finish making it ultra-pigmented and the weightless formula glides onto the skin like silk, providing a highlighted effect without the inclusion of visible glitters. The highlighter promises a luminous complexion that lasts all day without fading or creasing and layers seamlessly over makeup.
Kay Beauty stands out not only for its superior formulations but also for its commitment to #MakeupThatKares. The carrot oil infused highlighter protects the skin from ageing while keeping it hydrated and smooth. True to Kay Beauty's ethos, the product is vegan, mineral oil-free, and paraben-free.
The Hyper Gloss Liquid Luminizing Highlighter will be available in three unique shades, namely - Champagne, for the perfect golden hour glow, Sparkling for a warm sun-kissed glow and Rosé for a glass-like flushed glow. The carefully curated highlighter shades complement a wide range of skin tones and enhance every individual's natural beauty, making the Hyper Gloss Liquid Luminizing Highlighter perfect for achieving a goddess-like illuminating look.
Commenting on the new range Katrina Kaif, Co-Founder, Kay Beauty says, "As an artist and an advocate for self-expression through makeup, I am thrilled to introduce our latest innovation, the new Hyper Gloss Liquid Luminizing Highlighter. With this new launch we aim to empower individuals to embrace their natural beauty and amplify their glow effortlessly. One can use it in so many ways to elevate their makeup routine in just a few simple steps. I personally love to mix a few drops of the liquid highlighter with my Kay Beauty Foundation to get that glass-like radiant glow and on some days, I just accentuate the high points on my face. I am confident that you all will love the seamless finish and the highlighted effect that this product delivers!”
Adwaita Nayar, Co-Founder, Nykaa & CEO, Nykaa Fashion said, “Witnessing the overwhelming success of Kay Beauty's highlighters, we aimed to diversify our offerings by introducing a new format to meet our consumers' evolving preferences. After a year of meticulous formulation, we're excited to unveil our Hyper Gloss Liquid Highlighter, enriched with micro light-reflecting pearls for effortless application and a luminous glow, enhancing every makeup style.”
Priced at INR 949, the Kay Beauty Hyper Gloss Liquid Luminizing Highlighter is set to become an essential in beauty routines, offering everyone the chance to glow like never before. It will be exclusively available on the Nykaa website/ app and across Nykaa + select beauty retail stores across the country.
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