Sixth edition of Godrej L'Affair concludes with celebration of 'All Things Goodness'

Sixth edition of Godrej L'Affair concludes with celebration of 'All Things Goodness'

More than 50 brands and more than 1,500 people participated in the event

Mumbai, India, April 17, 2024 - Godrej L'Affaire - the sixth spectacular event of 'All Things Goodness' by Godrej Industries Ltd.'s luxury lifestyle platform and other affiliates has concluded. More than 1,500 people attended the event, including several prominent personalities, while more than 50 brands came together.

Presented by HSBC India, Godrej L'Affaire's three-pronged mission was to create a hyper-immersive experience, unite a community of enthusiasts and weave a strong digital safety net for all participating brands. Attendees also got to experience this in this program and it was also appreciated by the attendees.

From the moment they enter through the beautiful arched gate, the guests begin to feel the uniqueness of this event. He experienced firsthand what 'Goodness of Lifestyle' means. Goodness of Lifestyle is a holistic approach to living. The event was organized in eight zones with its nuances. The eight segments of L'Affaire are Lifestyle, Awareness, Fashion, Flavor, Artistry, Innovation, Change and Environment. Each of these was represented in the event. And everyone enjoyed it too.

The guests of honor coming before the program were very curious about what would be in the program. So the microsite, which went live 4-5 days before the event, gave a glimpse of the immersive experience that guests were waiting for.

Malaika Arora had a special fashion show, showcasing her flagship brand - The Label Life. This was the highlight of this evening's event. Making a grand debut for the brand's collection, Malaika showcased Spring Summer Collection 2024 focused on picnic, party, home and office looks. In addition, attendees were able to enjoy the band The Bartender, the brainchild of Mickey McCleary - award-winning songwriter, composer and producer. Shalmali Kholgade, Medha Sahi and Kaprila Keshing entertained the audience well. And also overwhelmed the atmosphere.

Excited by the success of Godrej L'Affaire 2024, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Industries Limited and Associates said, "The sixth edition of Godrej L'Affaire has been a memorable journey. It reflects our commitment to crafting and creating a great customer experience. We are committed to delivering. 'All Things Goodness' is the theme of a personalized, immersive and well-rounded experience for consumers. They have highlighted the importance of making good choices and contributing to society. And now they are looking forward to the seventh edition."

Sharing his thoughts on the partnership, Jaswinder Sodhi, Head of Consumer Proposition, Digital and Marketing, HSBC India said, “We have been experiencing the journey of Godrej L'Affaire for a long time. We were truly impressed to witness their vibrant lifestyle. We are deeply moved by this program of celebrating goodness together. Our collaboration with Godrej L'Affaire is perfectly in line with HSBC India's commitment to foster genuine connection and trust with our customers. Through this experience, we have offered attendees a unique and enriching lifestyle experience.”

Food lovers rejoiced at the unveiling of the 7th edition of the Godrej Food Trends Report (GFTR). The theme this time was "Provenance". Under this, Indian cuisine and its origins were highlighted. Explores the link between food ingredients, their regional characteristics, practices and traditions. With opinions from over 190 experts including chefs, bloggers and food producers, GFTR 2024 highlights the rich heritage of Indian cuisine.

The evening also felicitated the top 25 content creators selected by Godrej L'Affair Select, the premier influencer hunt. More than 10,000 people from 200 cities and towns across India were surveyed for this program. Internet sensation Ranveer Allabadia, also known as Bear Biceps, guided the audience on the occasion. The winners were also felicitated. Along with this, the winners were welcomed into the special Godrej L'Affair Select producers group.

For Soiree, MyGlam, Freedom Tree, Synthol, Godrej Magic, Goodnight, HIT, Godrej Expert, Godrej Professional, Park Avenue Perfumes, Kamasutra, Godrej Combine, Godrej Rashinban, Godrej Oil Palm (Solution), Godrej aer, The Woman Company, Godrej Capital And Godrej Properties are other experienced partners.

Hydration partners were Godrej Jersey, Dubai Energy Drink and Cancro while gourmet partners included Godrej Yummyz, Baskin Robbins, Godrej Real Good Chicken, SMOOR, Allier, Thyji Gold, Bombay Island, Ishara and Et. While Carlsberg Smooth Soda was the celebration partner for Godrej L'Affair 2024.

Taj The Trees was the hospitality partner. While Uber India was the exclusive mobility partner, Scrap was the zero waste partner.

Bartenders were partners in the evening's entertainment. The communication partners for this event were Communicate India, Agency09, MSL, Mondial Communications.

Other outreach partners were Monk-E, Shilpa Chawla, Urban Eye, Woodpecker Media, 11 Eleven Communications, Sara Khan, Smalltown Dreams Entertainment.

Sparkle Gift Cards was the goodness partner for the soiree while &Media was the content partner.

Woot Luxe was the event partner and 94.3 Radio One was the radio partner. Bright Outdoor Media Ltd was the OOH partner for Godrej L'Affaire 2024.

Godrej L'Affaire'24 concludes. But the boosted up, meaningful connections the program has made ensure its lasting impact. Godrej Industries Limited and Associates are committed to identifying emerging talent, promoting them, supporting them and redefining the future of lifestyle, beauty, travel, wellness, fashion and food.