Home Credit India..

Home Credit India unveils #KhushiyonKaShubharambh Diwali Campaign

New Audio- Visual Home Credit India launched under the brand idea #ZindagiHit helps customers celebrate life and fulfill aspirations without worrying about financial constraints .

Mumbai , November 02, 2023 : Home Credit India , the local arm of leading global consumer finance provider , today #ZindagiHit Under this brand idea " #KhushiyonKaShubharambh" ( #KhushiyonKaShubharambh ) It unveiled its celebratory campaign. This mind-blowing campaign affirms Home Credit India's leadership in low-to-medium ticket size financing for mobile handsets and consumer goods and demonstrates the brand's commitment to helping its customers and customers' loved ones achieve their financial aspirations this Diwali. The new audio- visual is live across Home Credit India's social channels on digital platforms like Facebook , Instagram , Twitter , YouTube and LinkedIn .

The audio- visual opens with a voiceover saying "Tyuhaar , inke rang hai anek aur khushiyon ke zariye hain hajar ," ( Festivals , they have countless colors and a thousand ways to celebrate) and scenes of Mr. and Mrs. Sharma's house with a name plate . This paves the way for a series of miniatures that capture the spirit of Diwali . In one of the miniatures , a teenage girl gets a new phone , which inspires her ambition to become an influencer. will give In another miniature , a woman walks into the kitchen and sees a brand new refrigerator , prompting her to become a caterer.

A long-forgotten dream is ignited. LED TV at their door

Delivery brightens up the festive mood. Each gift comes with a Home Credit Smile symbol card , on which

It is engraved with ' Happy Diwali ' . When the entire family gathers to celebrate the festival , they hug Sharma ji with love for making all these dreams come true with the help of Home Credit India. The video ends with the narrator's voice affirming, "Jab apanon ki khawahishen hoti hai puri, to ban jaate hain ye festival aur bhi siyabaran" (When the wishes of our loved ones are fulfilled, festivals become more wonderful ) .

Speaking about the new campaign , Ashish Tiwari , Chief Marketing Officer, Home Credit India said , " Home Credit India is not just a financial services company, we are a partner in fulfilling the aspirations of our customers. While unveiling this campaign , we want to emphasize that this is not just about financial needs. It's not just about fulfilling, but enhancing the joy of the festive season through our safe , reliable , easy and fast financial services. Through our broad presence , superior customer experience , sophisticated digital assets and financial literacy initiatives , we strive to be a beacon of responsible lending in India."

In short , this campaign means that Home Credit India shares its bond with each of its customers as a financial catalyst by facilitating access to financial services and empowering customers for a brighter future . The tone and feel of the campaign embodies the essential values ​​of optimism , progress , credibility , transparency and role as an enabler, making Home Credit India the preferred choice for sustainable loans by customers .

Over the past decade , Home Credit India has established a strong brand presence in the country and currently serves customers in over 625 cities. With a vast network of 53,000 Points of Sale ( PoS) and an ever-growing customer base of 1.6 million , Home Credit India has strengthened its position as a responsible consumer lender.

has done Furthermore , Home Credit India has actively engaged over 30 lakh people through the financial literacy campaign "Paise Ki Pathshala". This initiative is dedicated to promoting a culture of responsible borrowing in the society and reinforces Home Credit India's commitment to responsible lending practices.