Birla Opus Paints launches unique paint studios..

Birla Opus Paints launches unique paint studios in Mumbai and Navi Mumbai

·        Designed with the customer experience at its core, this paint studio is the first company-owned and operated studio of its kind in the state.

·        Birla Opus Paint Studio combines innovation and personalization to provide expert guidance and an attractive space to realize home decor ideas

India , 25 March 2025, Mumbai: Under the Aditya Birla Group's Grasim Industries Birla Opus Paints, a part of Grasim Industries, announced the launch of new Birla Opus Paint Studios (company-owned and operated stores) in Mumbai and Navi Mumbai today. Following Gurugram and Lucknow, the brand's expansion demonstrates its commitment to transforming the paint and decor industry through innovation, premium offerings and a truly engaging customer experience. The launch is a significant milestone in Birla Opus Paint's growth strategy and aims to expand its retail presence across the country. With a focus on experiential retail, the company plans to open additional Experience Centres in Bangalore, Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad and Surat in the coming months.

These two new Birla Opus Paint Studios Designed to go beyond the traditional paint store, the stores are designed to be hubs of creativity and inspiration. These will be experience centers that will help customers explore new ideas and touch, feel and experience colors in a live environment. Here, customers will be able to get personalized guidance on shade selection, textures and application techniques from a personalized guide. Advanced visualization tools will give homeowners a preview of how their chosen color will look in a real-life setting. In addition to paint, the paint studio will also offer wallpaper, designer finishes and specialty coating options for the perfect décor solution.

Mr. Rakshit Hargve, CEO, Birla Opus Paints said, “Encouraged by the response to the Paint Studios launched earlier this month, we are delighted to bring this unique experience to our customers in Mumbai and Navi Mumbai as well. This is a decisive step towards redefining how Indians across the country experience colours. Indian consumers are open-minded and looking for new and more immersive options when purchasing paint or availing related services. Recognizing this shift in their behavior, we at Birla Opus Paints are creating creative spaces so that homeowners can create their own stories.”

He added , “These Experience Centers are a symbol of our commitment to excellence, innovation, uncompromising attitude towards quality and our insistence that every home should have a personal touch. We are offering all our 170+ products at these centers. Our vision is that painting should not be just a simple task but an art that transforms it into a space that expresses a personal story. This expansion is a significant step in our journey to become the second largest decorative paint brand in India, ensuring innovation, convenience and excellence for every customer in Mumbai and Navi Mumbai.”

Details of the recently opened Experience Store :

Worli Store Address : Birla Opus Paints Studio, Shop 2 A , Vaswani Chambers, Dr. Annie Besant Road, Municipal Colony, Worli, Mumbai, Maharashtra 400030

 

Vashi store address : Ground Floor , Shop No. 14, Satara Plaza, Palm Beach Road, Phase 2, Sector 19 D , Vashi, Navi Mumbai, Maharashtra 400703

Each Birla Opus Paint Studio serves as a hub for architects and interior designers, providing them with dedicated space, resources, samples and expert advice, enabling professionals to collaborate and create with ease. These Experience Centers will also offer painting services through our Paint Craft painting service. Each Paint Studio will also feature unique color palettes inspired by local culture, heritage and architecture.