First Kinder Choco-Bones Crispy by Ferrero India..

First Kinder Choco-Bones Crispy by Ferrero India: The launch of a tasty treat that enhances the joy of bonding

Kinder partners with three brand endorsers to preserve India's diversity: India's nati Karisma Kapoor, Subhasree Ganguly and influencer Sneha Reddy

India, October 11, 2023- Ferrero India Private Limited, the Ferrero Group, the world's leading manufacturer of chocolate and confectionery products, has announced the launch of 'Kinder Choco Bons Crispy'. With this new product, Ferrero India has now entered the sweet packaged foods category. This innovative product was launched under their Kinder brand, Kinder Choco Bones Crispy, a delicious chocolate treat designed to double the fun and sharing.

Kinder Choco-Bones Crispy has a unique combination of milky and cocoa cream dipped in crispy wafers and cocoa sprinkles, giving you a variety of flavor experiences to satisfy people's tastes and textures.

Kinder Choco-Bones Crispy is a small tablet and for the first time this sweet has been launched in 'Shareable Packs' starting at Rs 40 onwards, and will now be available in packs of 4 and 12.

With Kinder Choco Bones Krispy, the company now wants to take another step forward in the Indian market and is focusing on increasing consumer love for Kinder products. The growth of this product line is Ferrero's entry into the fast growing snacking segment in India. Taking advantage of the growing opportunity, the brand now focuses on providing a unique way for parents to connect with their children.

Continuing the tradition of offering innovative products to consumers, Kinder Choco Bones Crispy will be manufactured at its manufacturing facility in Baramati, Maharashtra, with more than 98 percent of its ingredients sourced locally. The state-of-the-art R&D center at the center is as per international standards and quality testing of every component like mixing of ingredients, procurement of raw materials, packaging and product testing is done. Ferrero follows the best standards of overall quality and inspection to ensure that the nutritional properties of high quality products are preserved.

Speaking on the occasion , Rudolph Sequeira, Managing Director, Ferrero India said, “The Indian market is one of the most important markets for Ferrero worldwide and this growth underlines the objective of building Ferrero's tropical portfolio. We are very excited to expand Kinder's product range and the innovative product Kinder Shako Bones Crispy is now truly completely Made in India.”

Emedio Aragona , Head of Marketing, Indian Subcontinent, Kinder Brands, said, “Kinder has always been at the forefront of creating an enriching experience for families as a brand that embodies joy, care, modernity and balance. Kinder Shakeo Bones Krispy now adds to this tradition as we focus on enriching the family bond between parents and children.”

For the first time Kinder Choco Bones Krispy has partnered with local celebrities/mother influencers like Indian actors Karishma Kapoor, Subhasree Ganguly and popular South Indian influencer Sneha Reddy to expand the brand across India.

Kinder Choco Bones Crispy will be promoted through a highly effective 360 ​​degree marketing communication campaign. A mass media approach will also be adopted by the brand to enable digital presence with TV.

The product is available in outlets across India and will be available in modern trade and traditional stores. Along with this, test imprinting campaigns will also be started on modern trade and e-commerce channels. Customers can now also buy this product from e-commerce platforms like Amazon, Flipkart, Blinkit, Big Basket etc.