Federal Bank

Federal Bank strikes the right chord, this World Music Day

  • Federal Bank has released a music video which reverberates the sound of banking. The music video is one of a kind musical logo (MOGO) – a unique recreation of their sonic identity by capturing the sounds heard in and around a bank branch premises such as the sounds of ATM keypads, mouse clicks, printers, cash counting machines etc.
  • Federal Bank’s MOGO captures the essence of the mantra – “Digital at the fore and Human at the core” and the newly recreated symphony strives to connect further with its customers digitally
  •  Parallel with this launch, Federal Bank employees have come up with a music video compilation using different musical instruments played in tune with the Bank’s musical logo.
21st  June 2022, Mumbai: Federal Bank has enthralled the world of music by launching a symphony of sounds from its branches connecting their musical logo (MOGO) The Bank released the music video today to celebrate the World Music Day to the delight of all music lovers and to connect further with its customers digitally across all platforms and geographies. The sounds include sound generated from ATM keypads, mouse clicks, passbook printers, computer keyboards, cash counting machines etc.  This unique recreation of the Bank’s MOGO with the sounds heard in the branch has garnered curiosity among music enthusiasts. 

The Bank has portrayed that music can be composed even from the most mundane activities. Musical Logo (MOGO), composed by ‘Brand Musiq’ is a unique and versatile sound signature and creates a sonic identity for an organisation. Federal Bank’s MOGO captures the essence of their mantra – “Digital at the fore and Human at the core”. The sonic identity takes the form of a joyful, heart-stirring melody that represents the brand in an acoustic form. The exuberant Sonic Identity reflects the core brand values of integrity, ingenuity, transparency and the incessant drive to delight customers. 

The melody is available across Federal Bank’s digital and physical touchpoints –ATM, mobile banking, Interactive voice Response (IVR), mobile ringtone and so on. The melody manifests as a warm, stirring harmony with an inviting tempo that lifts to an exuberant pitch as the music intensifies. The composition is based on Jayanthashri raga, popular in Carnatic music. 

Comments

Post a Comment

Popular posts from this blog

GJEPC Unveils Exclusive Gem & Jewellery Show..

Image
GJEPC Unveils Exclusive Gem & Jewellery Show in Jaipur for International Buyers IGJS 2024 witnessed 250 international buyers from 27 countries 54 jewellery manufacturers and exporters showcased an array of diamonds, Loose Gemstones, Gemstone & Diamond Studded Jewellery, and Silver Jewellery. Jaipur, 12 th  April 2024:  The apex body of the gem and jewellery industry in India, GJEPC hosted the 3 rd  edition of International Gem & Jewellery Show (IGJS) in Jaipur. The event, powered by Gemfields, is being held from 12 th  to 14 th  April at Novotel Jaipur Convention Centre, Jaipur. IGJS Jaipur is a curated event, showcasing the best of Indian craftsmanship, featuring over 54 jewellery manufacturers and exporters presenting an array of Diamonds, Loose Gemstones, Gemstone & Diamond Studded Jewellery, and Silver Jewellery. IGJS 2024 witnessed 250 international buyers from 27 countries, spanning Algeria, Argentina, Australia, Brazil, Canada, Egypt, Greece, Iran, Italy, Jordan,
Read more

कोल्हापूर फिल्म कंपनी 'विठ्ठल दर्शन' अभिनेते जितेंद्र जोशी सादरीकरण करणार

Image
आषाढी एकादशीला  वारक-यांसाठी आगळंवेगळं  ‘ विठ्ठल दर्शन ’..! विठ्ठल भक्तांचा श्वास आणि ध्यास असणारी पंढरीची पायी वारी कोरोनामुळे यावर्षी थांबवावी लागली. विठ्ठला,जीवात जीव असेपर्यंत दरवर्षी पायी वारी करत तुझ्या दर्शनाला येईन असा विठ्ठलाला शब्द दिलेल्या वारकऱ्यांच्या काळजाचा जणू ठोकाच चुकला. या आषाढीला चंद्रभागेच्या तीरी झेंडा पताका फडकणार नाहीत, हरिनामाचा जयघोष होणार नाही, रिंगण होणार नाही, वारकऱ्यांना विठू माऊलीचं दर्शन घेता येणार नाही. याची देही याची डोळा विठ्ठलरूप मनात साठवता येणार नाही. धांवोनियां आलो पहावया मुख । गेले माझे दुःख जन्मांतरिंचे ॥ ऐकिले ही होते तैसे चि पाहिले । मन स्थिरावले तुझ्या पायी॥ तासनतास दर्शन रांगेत उभं राहून माऊलीचं दर्शन घेऊन मुक्ती अनुभवणारे आपले वारकरी. यावर्षी मात्र विठ्ठलाच्या वारकऱ्यांसाठीची आनंदाची पर्वणी अर्थात वारी आळंदीहून निघाली नाही. विठ्ठल भेटीची आस लागलेल्या तमाम विठ्ठल भक्तांसाठी काही करता येईल का असा विचार करत आषाढी एकादशी दिवशी लाखो वारकऱ्यांसाठी सचिन बाळासाहेब सुर्यवंशी यांचं लिखाण असलेलं विठ्ठलाचं एक आगळंवेगळं 'दर्शन' अभिनेते
Read more

Retail Jeweller MD & CEO Awards 2024: Excellence takes the spotlight

Image
Retail Jeweller MD & CEO Awards 2024: Excellence takes the spotlight (Photo Caption : Samit Bhatta, Associate Publisher, The Retail Jeweller India, Zoya Afroz, Indian actress and model, Sanya Malhotra, Bollywood superstar and Dev Shetty, Founder & CEO, Fura Gems, Retail Jeweller MD & CEO Awards 2024 in Mumbai) The prestigious awards ceremony felicitated industry leaders from across 27 categories that assessed nominees based on multiple criteria such as retail best practices, marketing, shareholder value creation, technology adoption, omnichannel and more MUMBAI, 4th January, 2024: The Indian jewellery industry is undergoing an unprecedented transformation towards organising their operations and managing products, technology and people optimally. The Retail Jeweller MD & CEO Awards 2024, held at the JW Marriott, Sahar in Mumbai on January 3, upheld the distinguished contributions by MDs and CEOs - leaders whose vision has increased the cumulative market-share of jeweller
Read more