Godrej Security Solutions' 'Desh Ki Tijori' campaign inaugurated by its brand ambassador Ayushman Khurana

 Godrej Security Solutions' 'Desh Ki Tijori' campaign inaugurated by its brand ambassador Ayushman Khurana

* Famous for their Godrej making since 1902 This new campaign will shed light on safes or lockers

*As part of this campaign , a van designed like a home locker with a smart home will travel across 100 cities across India for 100 days.

MUMBAI , OCTOBER 4 , 2023: Godrej Security Solutions, known as the ' Treasury of India', launched its 'Desh Ki Tijori' campaign. It was unveiled today by famous Bollywood actor Ayushmann Khurrana. A business unit of Godrej & Boyce, the flagship company of the Godrej Group Godrej Security Solutions continues to focus on innovative and technological solutions through its Secure 4.0 platform .

(Godrej Security Solutions (GSS) Secure 4.0 Van ‘Desh ki Tijori’ Launched)

From the first Indian locker (Made in India) manufactured by Godrej in 1902 to the very latest digital lockers today, the 'Desh Ki Tijori' campaign conveys how Godrej products have carved a unique niche in every household in India. Godrej Security Solutions Business Head & Senior Vice President Shri. Pushkar Gokhale said that in today's changing lifestyle , home owners are giving more importance to home decoration and aesthetics. Therefore, it is imperative to educate and educate consumers on the importance of prioritizing home security before any unfortunate incident occurs . Furthermore , with the current consumer trend towards smart home devices, home security brands also need to complement smart home technology ; Because today customers are opting for technology-based solutions.

            Smart Home Built Inside Van showcases a comprehensive range of smart home security products ranging from video door phones to home security lockers , home security cameras to CCTV cameras. This smart home built inside a van represents a very effective initiative that aims to inspire and guide home owners to use smart home security solutions.

            Godrej Security Solutions Business Head & Senior Vice President Shri. Pushkar Gokhale said , “ As a brand that has worked tirelessly to secure not only homes in India, but also the banking sector , jewelery sector or other important sectors such as visitors and hospitality, the innovations we bring to customers under Secure 4.0 by Godrej Security Solutions. I am very happy to see the positive feedback they are getting.

The idea behind the launch of 'Desh Ki Tijori' by Godrej Security Solutions, one of India's most iconic brands, is to bring to the public products that people have trusted for decades and which are constantly evolving to keep up with threats and changing customer needs.

Godrej Security Solutions Business Head & Senior Vice President Shri. Pushkar Gokhale further said , “ As part of this initiative , we have specially created four (4) Vans ( “ four (4) Vans ” ) to showcase our latest innovative home security products to the public . These vans will start from Mumbai and travel in four directions namely East , West , North and South. Through these vans, we aim to spread awareness about home security across 100 cities in India in less than 100 days and help consumers make informed decisions. I am very happy to have our brand ambassador Ayushman Khurrana with us today. Ayushman Khurana brings our thoughts on how important it is to invest in home security to achieve peace of mind in Indian households. "

Godrej Security Solutions Brand Ambassador and famous Bollywood actor Ayushman Khurana said , “ Being a constant traveler and spending more time away from home, I fully understand the importance of security in and around your home.  Like many Indians, I too have grown up with Godrej in one form or another and hence it is truly an honor to be associated with Godrej Security Solutions. I still remember an old 'safe' in my house which was considered as a symbol of keeping the valuables of the house well protected. Today , I feel happy that I can trust Godrej 'Tejori' for my 'peace of mind' even when I need more technologically advanced and digitally enhanced products . The only difference is that now I have a Godrej digital locker with a very cool biometric scanner. Today's campaign just shows that the vault or Godrej Home Locker is constantly evolving with time. I am very happy to see how Godrej Security Solutions is continuously focusing on innovation not only for Indian households but also for different sectors of India. Because as consumers we are directly or indirectly connected with all these areas. We all want our home lockers or bank lockers to be as secure as possible. "

With a commitment to creativity , innovation and safety Godrej Security Solutions will continue to set new standards in the industry by introducing innovative products to meet the changing needs of businesses and people . The Secure 4.0 campaign is a part of Godrej Security Solutions' continuous efforts to make people aware of changing threats and sensitize users to adopt new and better security measures .

Features of this new product:

Coming in two variants 'Key Lock' and 'Digital Lock', this new 'Matrix Locker' represents the pinnacle of both craftsmanship and technology. The 'Key Lock' variant for the first time introduces an unprecedented dual control lock mechanism that significantly increases security. On the other hand , the ' digital lock' type offers a range of different security options including master code , user code and an optional override key. This two-level security ensures that only authorized persons can gain access to the meticulously designed interior of the Matrix Locker. Inside is a well-thought-out design that caters to your needs. It features adjustable toughened glass niches and an intelligent lighting scheme , making it easy for you to organize your belongings and easily access them when you want them. Matrix Locker goes a step further in terms of security. It includes double wall protection with armor plate to protect against external threats. In addition , the Auto Freeze feature denies the user access after repeated unsuccessful attempts to gain access , effectively blocking any unauthorized access and guaranteeing greater security. What sets Matrix Locker apart from others is its adaptability . It is GSM module ( GMS Module ) , external hooter ( External hooter ) , i-worn sensor . ( I - Warn sensor ) , allowing you to create a comprehensive security system that can be customized to your specific requirements . This unique adaptability truly makes the Matrix Locker a tangible symbol of security and functionality. 

In particular , the I-Warn sensor adds an extra layer of security to your locker by immediately notifying the home owners of any unauthorized access or tampering with the locker. The new Matrix Locker is not only safe but also acts as a fortress or fortification for your most valuable items.     

Smart Fog is the first and unique concept of its kind to be introduced in the Indian market and effectively deters intruders. A revolution in security, this product adds an extra layer of protection to a jeweller's overall security ecosystem. It uses advanced technology to detect unauthorized attempts to open any vault or compartment . It has a cloud-based , remote application and wireless technology to trigger this system .  When triggered, Smart Fog emits a dense fog made of concentrated liquefied glycol . This fog is not at all harmful to the human being , but due to the sudden emission of thick fog, it creates a fear and the criminal cannot see anything in front of him due to the fog and he gets stuck in one place and the security personnel there get enough time to take appropriate measures.

A facial recognition system incorporating Godrej swing lane barriers also enhances security while maintaining high throughput and eases the process of employee entry into the building. The face recognition reader authenticates individuals according to templates stored in a database from up to 4 meters away , making it a “ walk through reader ” . It can be connected to a LAN and managed remotely through administration software. Some of the main advantages of facial recognition systems are live and fake face detection , it can authenticate both with or without a mask on, and authentication of the identity of more than one face when users are coming through the gate (multiface authentication) .

A face recognition system can be added to the swing lane barrier to further improve the accuracy of authorized access . Godrej Swing Lane Barrier is an innovative and innovative Pedestrian Control Technology specially designed to strike the perfect balance between quality , performance and cost-effectiveness. The Godrej Swing Lane Barrier (GSLB) series provides a reliable combination of mechanical and electronic to prevent unauthorized entry. While restraining, it also maintains a welcoming atmosphere. Its standard cabinet cladding comes in a stainless 304 finish. Moreover, the option of GOLD or any other color suitable for the aesthetics of the lobby is also available.